Vacuum your rug monthly on the lowest suction setting without a beater bar. For high-traffic showroom areas, a weekly pass keeps fibers lofted and prevents matting at entry points.

Spot clean spills immediately by blotting (never rubbing) with a clean white cloth and cool water. For wool and silk pile, avoid steam cleaning and harsh chemicals — a damp cloth and mild soap is almost always enough.

Rotate the rug 180° every three months so foot traffic and sunlight wear it evenly. Material-specific care notes (wool, silk, polyester, jute) are printed on the care card shipped with every order and listed on each product page.